CREATIVE DIRECTOR =
GRAPHIC DESIGNER =
Media: Black Ballpoint Pen, Black Marker, Tape
Typeset: MADA Sans by Professor John Warwicker, Akkurat by Lineto Type Foundry
MADA Now is Monash University’s graduate exhibition. It celebrates the diverse creative practices of Monash’s graduating students from art, design and architecture.
Under the creative direction of Wendy Ellerton, it was essential to produce an identity that was reflective of MADA’s unique interdisciplinary practices and have them applicable to a range printed and digital collateral.
Further exploration was executed in terms of an online presence considering the requirement of a website for the MADA Now 2014 Graduate Show that would showcase student work and other information regarding the Graduate Show.