07_SIMONS

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WINTER AT MADA

CREATIVE DIRECTOR =
WENDY ELLERTON

GRAPHIC DESIGNER =
AMERY OKE-JOHNSTON

Typeset: Akkurat by Lineto Type Foundry

‘Simons’ were experimental graphic elements that were developed for MADA. These graphics were created with three key points in mind; emphasis on the interdisciplinary vision and practice of MADA, exploration of hand generated process and play and the necessity of transformative and informative qualities.

These graphic elements generated the foundation for a number of designs that were developed for Monash University, such as: Monash Art Design and Architecture Open Day, MADA Now (End of Year Graduate Exhibition) and the MADA Gallery.

07_SIMONS