BED
Type:Pilates Studio
Category:Identity, Print
Year:2024
Bed Pilates is a reformer-only studio with a playful approach to movement and strength. With the belief that growth comes from feeling supported while being challenged, Bed creates a space where getting out of your comfort zone feels less daunting—and maybe even fun. Built on the tagline Tuck into Life, the brand leans into softness, curiosity and the courage to try.
The identity is built around ideas of support and ease—drawing on the comforting familiarity of a bed and reimagining the reformer as a soft platform for strength. A plump, pillow-like logotype pairs with loose, expressive typographic elements and an evolving two-colour system that shifts across applications. Mascot illustrations bring lightness and humour, softening the intensity often associated with fitness—framing the brand as approachable, fun and a little unexpected.
BED
Type:Pilates Studio
Category:Identity, Print
Year:2024
Bed Pilates is a reformer-only studio with a playful approach to movement and strength. With the belief that growth comes from feeling supported while being challenged, Bed creates a space where getting out of your comfort zone feels less daunting—and maybe even fun. Built on the tagline Tuck into Life, the brand leans into softness, curiosity and the courage to try.
The identity is built around ideas of support and ease—drawing on the comforting familiarity of a bed and reimagining the reformer as a soft platform for strength. A plump, pillow-like logotype pairs with loose, expressive typographic elements and an evolving two-colour system that shifts across applications. Mascot illustrations bring lightness and humour, softening the intensity often associated with fitness—framing the brand as approachable, fun and a little unexpected.
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