BIGYAY offers ready-made cocktails designed for making memories. Distilled in the arts district of Minneapolis, each drop is a delicately balanced expression. Inspired by the brilliant kaleidoscope of art, dance and music, the manifesto is founded in movement. Residing in the space of action; with a nuanced understanding of turning from below, its flavour is instilled in an effervescent curiosity – boldly championing voice and vision. A rich sequence of nostalgic recollections and those yet to be made, BIGYAY believes joyous moments are for everyone. The pleasant feeling of a warm memory; the buzz that warps, wraps and mingles; the ease of sitting in a sparkling present — its aim is to celebrate every moment.

The identity captures this spirit through bold typography, vibrant colour and an unexpected mascot—a playful dinosaur who makes each can instantly recognisable. The logotype stretches, stacks and repeats to create graphic patterns, reflecting the energy of art, dance and music, while the dinosaur adds a layer of humour and charm. Across packaging and campaign applications, high-contrast colour blocking and modular typographic compositions generate a sense of constant movement. Together, these elements form a system that is distinctive, celebratory and unafraid to be loud—ensuring BIGYAY is always seen, heard and remembered.

Note: This work represents the original packaging system designed for BIGYAY, which was not released to market.