Yellow Brick Road Mobility
Type:Orientation & Mobility
Category:Identity, Print
Year:2022
Photography (Folio):Parker Blain
Yellow Brick Road Mobility is a dynamic mobility adventure program rethinking traditional approaches to Orientation and Mobility for people who are blind or have low vision. Based in foundational skills but not bound by them, the program embraces experimentation, imagination, and fun—redefining what mobility training can look and feel like.
The visual identity centres around a playful system of dots—referencing braille, confetti, and footsteps. These circular forms carry both meaning and movement, capturing the spirit of celebration and discovery that is foundational the program. Through this lighthearted and layered graphic language, Yellow Brick Road Mobility positions itself as both practical and joyfully unexpected.
Yellow Brick Road Mobility
Type:Orientation & Mobility
Category:Identity, Print
Year:2022
Photography (Folio):Parker Blain
Yellow Brick Road Mobility is a dynamic mobility adventure program rethinking traditional approaches to Orientation and Mobility for people who are blind or have low vision. Based in foundational skills but not bound by them, the program embraces experimentation, imagination, and fun—redefining what mobility training can look and feel like.
The visual identity centres around a playful system of dots—referencing braille, confetti, and footsteps. These circular forms carry both meaning and movement, capturing the spirit of celebration and discovery that is foundational the program. Through this lighthearted and layered graphic language, Yellow Brick Road Mobility positions itself as both practical and joyfully unexpected.
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