00_Alter

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An exploration in typographic simplicity and chaos through a rigid set of procedures. Alter consists of 4 weights with a wide array of character alternates.

00_Alter

00_T+F

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CATEGORY_PRINT

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STOCK: GREY CARD, 400GSM

Business cards with silver lazer foil and blind deboss.

00_Stairs

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CATEGORY_DIGITAL

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Life is a staircase; keep climbing.

00_Stairs

00_Mundane Mornings

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CATEGORY_ILLUSTRATION

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MEDIA: BLACK BALLPOINT PEN

The ringing begins six sharp, with a swipe of the index finger the noise stops. Toes and heels hit cold floorboards, stairs creak with each step. The coffee machine rumbles and groans. It’s just another daily mundane morning.

00_Mundane Mornings

00_Spills + Quakes

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Custom typeface.

Oil Spills and Earthquakes. They both spell disaster.

00_Spills + Quakes

00_Green Wall

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MEDIA: Watercolor paint & Pencil

Collaboration
with Pop & Pac

Commissioned wallpaper. A green wall without the daily responsibility of watering and exhausting pruning.

00_Green Wall

00_Edith Lane

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TYPESET: APERÇU BY COLOPHON FOUNDRY (SUPPORT TYPEFACE)

Nostalgic memories where all we thought of was love and eight bit moments, where our eyes would lock onto the highly saturated pages of comic books. Telling tales of futures we would never know and dimensions we would never see. We as humans change and evolve overtime, little remains constant.

A juxtaposition of the past and future. The use of old school typography typically depicted in comic books portrays an air of nostalgia whilst remaining contemporary. The use of circular motifs romantically portrays transition and transformation.

00_Edith Lane

00_Middletown

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Branding =
Pop & Pac

Interiors =
Studio Tate

Commissioned illustration – Collaboration
with Pop & Pac.

The coat whispers stories of humble beginnings, humility and elegance; it narrates times of transition; changing skin with the utmost authenticity. Kate's blue coats may change from that of grand luxury to items far more casual – but under the shades of royal blue she remains, her humbleness, her humility.

00_Middletown

00_Marcelle Thomas

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STOCK: COLORPLAN PRISTINE WHITE, 350GSM

Filled with spectrums of colour and gravitas, Marcelle Thomas’ artisan craft highlights the playful indulgence of jewellery. Vibrant hues, the juxtaposition of the man-made and precious articulates the playful luxurious experience of these pieces. The use of shapes and specials highlight the vibrancy of Thomas’ work, communicating the playful, the precious and the hand-made.

00_Marcelle Thomas

01_MARKS

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CATEGORY_PRINT

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Typeset: Letter Gothic Std by Roger Roberson, Langdon by xlntelecom

Like the rings of a tree we are all left with impressions. We are all but an embodiment of experiences; each moment leaving a small mark. These two duplex posters explore words, numbers and moments that have left a mark on me, a lasting impression.

01_MARKS

00_Makework

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CATEGORY_DIGITAL

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Typeset: FF Mark by Hannes von Döhren, Christoph Koeberlin and FontFont

Highlighting simple, sophisticated visual communication.

00_Makework

10_DYCHO?

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Media: Black Ballpoint Pen, Black Marker

Typeset: Langdon by xlntelecom

Part of Northern Exposure’s 2013, High Street Visual Arts Festival; ‘Do You Come Here Often?’ was a commentary on social interactions and the permanency of (street) art. When engaging in conversations with strangers the common question to be asked is ‘do you come here often?’ – this concept is further analysed through the permanency of street art. Street art commonly has a short life span as do most arbitrary conversations with strangers.

The series of five large format posters portray five random characters (all diverse in a sense) to reflect High Street’s “diverse and vibrant community.” Northern Exposure calls out to the regular inhabitants of Northcote and those that are in search of something new. These posters are representational of the possible arbitrary dialogues to be encountered.

10_DYCHO?

07_SIMONS

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WINTER AT MADA

CREATIVE DIRECTOR =
WENDY ELLERTON

GRAPHIC DESIGNER =
AMERY OKE-JOHNSTON

Typeset: Akkurat by Lineto Type Foundry

‘Simons’ were experimental graphic elements that were developed for MADA. These graphics were created with three key points in mind; emphasis on the interdisciplinary vision and practice of MADA, exploration of hand generated process and play and the necessity of transformative and informative qualities.

These graphic elements generated the foundation for a number of designs that were developed for Monash University, such as: Monash Art Design and Architecture Open Day, MADA Now (End of Year Graduate Exhibition) and the MADA Gallery.

07_SIMONS

08_MADA OPEN DAY

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WINTER AT MADA

CREATIVE DIRECTOR =
WENDY ELLERTON

GRAPHIC DESIGNERS =
Amery Oke-Johnston, Domenico Mazza, Lachlan Siu, Simone Hill, Sonja Petrovic + Sophie Ereglidis

Typeset: MADA Sans by Professor John Warwicker, New Rail Alphabet by A2-TYPE, Akkurat by Lineto Type Foundry

The birth of the MADA Open Day identity came from a Workshop that was ran using the 'Simons' graphics that were developed. Once the initial identity was established for Open Day, it needed to be applied to a vast range of collateral that included Badges, Name Tags, Folders, Way-finding Signage and Posters.

08_MADA OPEN DAY

05_THE INDIVIDUAL

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Coloured in Photoshop CC.

Media: Black Ballpoint Pen, Derwent Watercolour Pencils

The individual, in perpetuum, has always undertaken a struggling endeavour to resist the overpowering hoard. If you too, are to undertake such an endeavour, you may feel an overwhelming, frightening, loneliness. But remember no mountainous payment is too high for the entitlement of owning one’s self.

This series is reflective of how we as individuals struggle through society’s expectation. If we choose to challenge society’s notions of the ideal, we are then outcasted and treated as unnecessary appurtenances. But we are not just spare components to the global populace, we breathe; we thrive; we exist.

05_THE INDIVIDUAL

04_BLOCKS

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Typeset: Helvetica Neue by Haas Type Foundry

‘Paper Architecture’ is an exhibition of speculative publications that responded to the submissions of the Victorian Architecture Awards. As the Victorian Architecture Awards act as buildings blocks for the participants involved, the Paper Architecture exhibition is a stepping stone for the Visual Communication students involved. ‘Blocks’ was a proposed identity for the ‘Paper Architecture’ exhibition; playing on the concept of ambition and drive.

04_BLOCKS

09_MADA NOW

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CATEGORY_DIGITAL

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CREATIVE DIRECTOR =
WENDY ELLERTON

GRAPHIC DESIGNER =
AMERY OKE-JOHNSTON

Media: Black Ballpoint Pen, Black Marker, Tape

Typeset: MADA Sans by Professor John Warwicker, Akkurat by Lineto Type Foundry

MADA Now is Monash University’s graduate exhibition. It celebrates the diverse creative practices of Monash’s graduating students from art, design and architecture.

Under the creative direction of Wendy Ellerton, it was essential to produce an identity that was reflective of MADA’s unique interdisciplinary practices and have them applicable to a range printed and digital collateral.

Further exploration was executed in terms of an online presence considering the requirement of a website for the MADA Now 2014 Graduate Show that would showcase student work and other information regarding the Graduate Show.

09_MADA NOW

11_ACCLAIM KWIK FIX

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Artwork designed for ACCLAIM’s weekly mixtapes that highlight all their music news and content of the week.

11_ACCLAIM KWIK FIX